While it may not feel nimble enough to be a speed-day shoe of choice, its durability and comfort make it a supremely reliable everyday training option. The Pegasus 40 offers a solid, stable and comfortably cushioned ride, and it's a shoe that can take a lot of mileage and a lot of pounding on the tarmac. While it’s certainly not one of the new generation of maximalist cushioned shoes, when you step in to the Pegasus, you do immediately feel that comfort hugging your foot securely in place. The Pegasus 40 also includes two Zoom Air units – at the forefoot and heel – which helps to give that responsive, energised feel. There's been a few minor tweaks to the latest version, including a new, redesigned mid-foot band (for a more secure fit) and a redesigned single-layer mesh upper to offer more breathability and help to improve airflow in sweaty conditions. There's a reason that the Pegasus is in its 40th iteration - the 'workhorse with wings' really does deliver. Throughout its history, the Swoosh has shown an ongoing commitment to creating shoes that help runners go faster, farther and more comfortably, and today Nike produce some of the best running shoes you can buy. None more so that the Vaporfly 4% in 2017, the first racer to feature a full-length carbon fibre plate in the midsole to increase energy return. Since then Nike has launched a host of innovations, changing the face of running. Then, in 1978, followed the Air sole – an air-filled pod in the midsole designed to absorb impact. Taking it off to the garage to experiment, he ruined the waffle iron but eventually created the waffle sole, still in use today. In 1970, Bowerman – while trying to devise a way of improving traction on newly designed track surfaces – caught side of the family waffle iron. The first official Bowerman-engineered design was the 1967 Cortez, which featured a full-length foam midsole – displaying the kind of innovation that has become the brand’s hallmark ever since. Bowerman had long been tinkering with the designs of his athlete's shoes in an attempt to get the edge on their rivals. When the relationship with the Japanese company became tricker, they started to develop their very own running shoe designs. In 1964, he partnered with his former coach at the University of Oregon, Bill Bowerman, and Blue Ribbon Sports, the precursor to Nike, was born. When Phil Knight decided to start importing Japanese Onitsuka shoes (a company that later become known as Asics) in the early 1960s, he did so with a loan from his dad and out of the back of his car. Now that Nike is a global powerhouse, involved in virtually every sport, it's easy to forget that they started out as a running shoe company.
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